In December 2020, sibling duo Sameer and Sonam created a streetwear fashion label that embodies the ancient Hindu Gods of old, the myths and legends of Hinduism and elements of the culture that they grew up with. Each collection captures a different theme through modern depictions of Deities exploring subjects such as destruction, love, anger, rebirth, and more. The duo aims to disrupt the streetwear industry by introducing subject matter that has never been explored before.